Spam versturen mag ook niet, maar er is niets technisch wat het versturen voorkomt. Hier zijn simpelweg strenge regels voor die het voorkomen. Dit zou je ook toe kunnen passen op het massaal gratis verspreiden van betaalde content. Hierop zouden vette boetes kunnen staan. Zelfde geld steeds meer voor het verspreiden van muziek.

First of all, thank you very much for your extended comment. You clearly took the time. Appreciate it!

Your point about layout and reading I think is very true. This blog for instance has two different layouts: one for normal browsers and one for mobile/iPhone. Content is presented in a different way depending on the device that I'm using.

Regarding the distribution model. I think people will subscribe to both points of interest as well as to certain newspapers (broader subscription). Good point that people also want to read things they hadn't expected in the first time.

About the sharing part. Good point. That will be a difficult thing when content is protected. Have to think about that one.

Interesting presentation, but Freek seems to miss a few dimensions.

The compare with Music being distributed to several devices is very true, but most important reason why this is possible is because the music does not contain the visual aspects, where published content (and video content) are very depending on these visual aspects. It is for this same reason that the applications example suggest a distribution model to different devices, but as only the iPhone (and iPod Touch with the same visual presentation) are targeted via the app store.

As I am publishing myself, I have experienced the problems with different devices. The assumption that only the content is important has proven to be incorrect. The layout makes a huge difference in the quality perception of the publication. Different devices with different characteristics all attract their own type of content, where there is not a single content type that can cover the characteristics of all devices.

A second dimension missed is the location of consumption. With just the example of the airlines requirement that ALL electronic devices are turned off during take-off an landing I will not further elaborate on this dimension.

The distribution dimension, mentioned in the presentation, indeed captures the difference between the per publication vs. subscription model. A model applicable to most news papers and magazines. However, supporting the 24 hour economy, the model requires a lot of extensions, where I am not sure that electronics will be friendly enough to support the current distribution model. Element of the distribution model, not covered, are: Free newspaper/magazines to be picked up at stations, hotels, airports etc, that allow the user to experience something different just because it is available. This model is especially important for frequent travelers. Another import function with published media distribution is the showcase. How often do you look at magazines in a bookshop, while looking for what you know, browsing through what you don’t know.

The last dimension that I would like to mention is the dimension of sharing the publication, or parts of the publication. Following the principle of the Xerox, many websites already show a “Send to a friend” e-mail link. The usage of a highlighter to mark the sections that the reader can use in printed publications however seems to be failing. On the level of books/magazines, and to a lesser extend newspapers, the publisher is already sure that the publication that is shared has been payed for. In addition, the hurdles to be taken before sharing are to a level that sharing will be to a level of a few friends, rather than to the whole world.
Electronic available content can either be protected (DRM) to not be shared at all, or not protected and therewith free for sharing with the world, with hardly any hurdles.

Even Steve Jobs (Apple) will need to come up with some very creative inventions to overcome the short comings of electronics to address these dimensions.

I would personally not be surprised if Apple will try to embed publications in the business and distribution model of iTunes, the I would not expect a large scale market adoption of this model for many years due to the dimensions mentioned above. Surely the “geeks” (whatever that may mean these days) will help Apple push the model. But the large audience will need to see the concept proven to a much further extend than the music distribution. To quote a friend I recently discussed this model with: “I am reading multiple books simultaneously, and they are placed in different locations in the house. I cannot imagine myself looking for an e-reader before I visit the toilet, just because I am reading one of these books every time I visit the toilet.”

Let’s see what the future will bring, but don’t expect the paper to disappear any day soon. (We have never been using as much paper as since we introduced the paperless office)

This post was mentioned on Twitter by sbode: @freekbijl Maar mooi artikel! Hoe gaat Apple de kranten en blogbusiness veranderen? Uitgeven 2.0. What would Apple do? http://bit.ly/1roWk3...